What we don't doMost web companies say yes to anything.
Then they work out the details later.
We won't, and it's not modesty. We do one thing, and we're able to do it for $100 a month because we don't do the other things. If we said yes to everything we'd be a normal agency charging normal prices.
Online shops
No e-commerce, no carts, no payments, no inventory.
A shop is a different kind of software. It needs stock levels, payment handling, tax rules, shipping logic, refunds, and someone watching it. That's a real ongoing job and it's not the one we do.
If you need one: Shopify is genuinely good at this, and we'd tell you to use it.
Booking systems and logins
No appointment booking, no member areas, no client portals, no password resets.
Anything with accounts has to be maintained, monitored and secured forever. It's the part of a website most likely to break and the part most likely to be attacked.
If you need bookings, use a dedicated service and we'll link to it from your site. That's a better result than us building a worse version.
Web forms of any kind
No contact forms. Not on your site, not on ours.
This one surprises people, so here's the actual reasoning.
They fail silently. A form sends the message somewhere. That somewhere is a chain of services, and when one link breaks, nothing tells you. The form still looks like it worked. The enquiry just never arrives. Businesses lose work this way for months without ever knowing.
They're the way in. A form is the one place your website accepts input from strangers. That makes it the thing that gets attacked and the thing that fills up with spam.
They add weight for something an email address does better.
And the only real benefit is hiding your email address. We don't think you should. If you're a business people are meant to trust, being contactable is the point. We publish ours, and we think you should publish yours.
An email address and a phone number work everywhere, on every device, for everyone, and they never break.
Off-site SEO, ads and social media
No link buying. No directory submissions. No guest post schemes. No private blog networks. No "we know a guy".
Everything we do happens on your website, in the open, to the published standard. It's slower than the alternative and it doesn't get your site penalised.
Anyone selling you links is selling you a risk with your name on it.
We don't run paid advertising, and we don't manage your social media. Both are a full-time job of their own, and it's not the one we do.
Anything black hat
No hidden text, no keyword stuffing, no cloaking, no doorway pages, no fake reviews, no schema markup describing things that don't exist.
It works until it doesn't, and when it stops working it takes your business with it.
Anything you have to log into
No dashboard. No admin panel. No content management system. No password for you to remember or lose.
That's not a limitation, it's the product. You don't manage your website. You email or call us, and we change it.
Email hosting
No mailboxes. No email hosting.
We set up the records your email needs on your domain, the ones that help stop anyone else sending email as your business. The mailboxes themselves live with an email provider, and that's where they belong.
If you need email, Google Workspace and Microsoft 365 both do it well, and we'll set up your domain's records for whichever you choose.
Writing it all from scratch
No writing a whole website from nothing. No photography. No video.
Nobody knows your business the way you do, and your website should sound like you. Send us what you've got, your current website, your notes, your brochure, and we'll shape it into pages that read well and get found. Writing large amounts of new content from scratch is a different job.
If you need photographs or video, a local photographer will do far better than stock images, and we'll make sure they look their best on your website.
So who is this actually for?
A business with a focused set of pages that need to be there, look good, load fast, and be found. A business that wants the website handled rather than handed to them.
If that's you, we'd love to hear from you.
Here's everything we do include →Sound like you? Get in touch.
Email us at hey@chur.co.nz.
No form to fill in. Obviously.