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Arnie's MOT Centre

A new site, live in four days, with a homepage of about 250 KB.

Client
An MOT test centre in Norfolk for vans, motorhomes and minibuses as well as cars.
Website
arniesmot.co.uk
  • 4 daysto live
  • 250 KBhomepage, about
  • 1page, by design
The Arnie's MOT Centre homepage on a laptop, 13 October 2026
The Arnie's MOT Centre homepage on a phone, 13 October 2026

Who it's for

Owners of large vans, motorhomes and minibuses, who are often turned away elsewhere. The motorhome crowd skews older still.

The proposition

The vehicles other centres can't take are welcome here.

01 · Performance

Results

02 · Sustainability

Rating

A+

On the Sustainable Web Design scale.

Carbon per visit

0.036 g

Carbon worked out with the Sustainable Web Design v4 model, global grid figures, from each homepage's whole-page weight on a first visit.

What they needed

A brand new test centre with no website, and a domain that only showed a parking page. They needed one page that told van and motorhome owners straight away that their vehicle fits. It had to work on a phone, make calling the easiest thing to do, and be ready to grow into online booking later.

The decisions we made, and why

  1. 01.

    Lead with the vehicles other centres turn away.

    Search data showed few sites compete for Class 7, the large goods vans, though people search for it often. So vans, motorhomes and minibuses get equal billing with cars from the first screen, and the site never uses servicing words, because the centre only tests.

  2. 02.

    One page, on purpose.

    A new test centre with no website needed one message across, fast: we can take your van. A single page did that, live four days after the first build. Every section answers a question people actually ask, calling is the easiest thing to do, and the page is built to take online booking when it comes.

  3. 03.

    A booking form that doesn't book is worse than none.

    We built the booking form as designed, but it could send nothing until a real booking system was chosen. A form that looks like it books you in, but doesn't, lets a customer down at the exact moment they're ready. So it came out at launch, the phone number became the main action, and the form waits in the project's history for the day booking arrives.

  4. 04.

    Answer the real questions, and only the true ones.

    The questions section is built from what people actually search: Class 7, motorhomes, same day, how long it takes, cost and retests. A question is only marked up for search engines once its answer is complete.

  5. 05.

    Photos cut to the box they sit in.

    Every photo was made from the original phone files and cropped to the exact shape of its space at each screen size, with location details stripped out. No pixel is sent that is never shown. A build check fails if any photo's shape is more than 2% off its frame.

  6. 06.

    Counting visitors without watching them.

    Plausible counts visits on the live site only, without cookies or personal data, so there's no banner between a customer and the phone number, and there's an opt-out on the privacy page.

Around the site

Arnie's is one page, and we're proud of it. We sell one-page websites. Each section further down answers the next question a driver has.

The class strip on the Arnie's MOT Centre website, 13 October 2026
The classesFive classes in plain words, so an owner knows which test their vehicle needs without knowing the jargon.
The bay measurements on the Arnie's MOT Centre website, 13 October 2026
The bayThe measurements that tell a motorhome owner their vehicle fits, before they pick up the phone.
The inspection section of the Arnie's MOT Centre website, 13 October 2026
InspectionMOT only and no upsell, said once in bold yellow, then the kit shown in photographs: trust earned by showing, not claiming.
The questions section of the Arnie's MOT Centre website, 13 October 2026
QuestionsThe questions people ring to ask, answered on the page in plain words with every fee listed, so nobody has to ring just to find out the price.
The book and find us section of the Arnie's MOT Centre website, 13 October 2026
Book and find usThe number set large, the hours and address in plain text and directions on their own line: easy to read at any age, and easy to tap.

What changed

  1. 6 October 2026

    First build, then fonts cut from six files to three.

  2. 10 October 2026

    Launch checks passed: no accessibility violations, all six security headers.

  3. 10 October 2026

    Live.

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